Rmember that time you went for window shopping and bought stuff you weren’t planning for? You thought they were super attractive on that day, but later realized you could live without buying them.

How does the shopper’s psychology work Shopper's psychology

To understand better how the shopper’s psychology works, the following four principles must be studied.

Reciprocation

Both physical and online stores often do reciprocation by offering free samples or giving gifts and vouchers for each purchase. It’s a fact that people are more likely to go for a product or service if there’s an attractive Groupon discount they can take advantage of. The rule of thumb in reciprocating is that when someone gives you something, you also give back as a token of appreciation. It can be through discounts, free items that are attached to another product, or money back guarantee.

 For example, you can buy shoes worth $120 for just $70. This considerable discount will definitely lure you back to the same store. Probably a month later you will bring your friends along.

Consistency And Commitment

As Jimmy John Liautaud said, “customer loyalty comes from consistent experience.” Consistent retailers will go any extent to get you to buy product. An online seller, for example, will be consistent in trying to convince you to buy from her by promising money back guarantee. That way you become committed to buying it.

 Huge brands like Zappos operate by offering a favourable return policy. This gets more customers to buy products from it since they know they can always return items. But, chances are they will never replace the products after they found them to be perfect.

First Impression

Have you ever walked out of a store just because you didn’t like the person you met there or the general look of the place? This is why companies invest in advertisements, interior designers, and customer service, among others. The moment a new customer has an awesome experience, she will always come back as she already trusts you to offer the best products.

 Research shows that specific colors, display, and shop layout have particular effects on the customer. On average, a customer only spends about 15 seconds on various categories and sees less than 40% of items on the shelf. This makes it vital for business owners and merchandisers to make unforgettable first impressions, considering that a majority of buyers today want to spend less time shopping.

Emotions

 You don’t need to act out. A kind and reassuring chit-chat once in a while with the customers shows them they are dealing with someone ready to help with shopping or future complaints. By being helpful, customers will definitely like you and you will sell more products.

 The Number 9 Mind Game

 You will find this type of pricing in every shop. If an item goes for $100, shops will put a price tag of $99 or $99.99. Even though the difference between 100 and 99.99 is almost non-existent, this shopper’s psychology trick works like magic.

 

There you have it. There are hundreds of other techniques as well, but by applying these four principles, you can be sure you will make more sales.


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