With almost half of the world’s population having access to the internet in 2017, it is no wonder why the most famous companies are already online. Their main goal is to boost sales, and there isn’t a better way than using e-commerce to bring products closer to people from every part of the world.

Companies realized this, so that’s why most of the successful companies around the world are operating online, in addition to brick and mortar stores.

In today’s article we take a look at some of the biggest American businesses which operate both type of stores.

  • Walmart is an American multinational retailing corporation which operates as a chain of hypermarkets, discount department stores, and grocery stores. It was founded in 1962 and went online in 2000.

Its 11,718 stores worldwide make it the biggest retailer in the US, with a study by redbrain.com showingg that it achieved an in-store revenue of $461.9 billion as of 2018. Most of its online users are from the US, Canada, and Mexico. The company uses its iOS and Android applications and its website, which brought them an online revenue of $15.316 billion.

  • The second largest department store retailer in the United States is Target. Founded in 1902, the retailing giant decided to go online almost two decades ago, in 1999.

Target has 1,829 stores which made an in-store revenue of $67.93 billion in 2017, and its app, available for both IOS and Android, brought it $3.953 billion.

Its online store has an average visit time of 3 minutes and 55 seconds, with most of the customers coming from the United States, Australia, and Canada.

  • The American-based chain of department stores Nordstrom is the next on our list. It was founded in 1901, and with an in-store revenue of $11 billion in 2017, it is one of the biggest clothing, footwear, jewelry, cosmetics, and fragrance retailers in the world.

In 1998, Nordstrom released its website which made them one of the first retailers that went online. The online revenue is $3.7 billion dollars, and its top customers are from US, Canada, and UK. The average visiting time on its website is 4 minutes and 48 seconds.

  • Walgreens is an American company operating in the pharmaceutical sector. It is the second largest pharmacy store chain in the United States with a revenue of $97.145 billion.

    It has 235,000 employees who work in 8,175 stores. An interesting fact is that 76% of the population of the United States live within five miles of a Walgreens store.

Walgreens decided to go online in 1999 and with an average visit time of 4 minutes and 4 seconds, its online customers, who mostly come from US, Puerto Rico, and Canada, brought them a revenue of $1.970 billion.

 

As the trend of online shopping only continues to grow, online stores are becoming a must for every company in the world in order to be competitive and continue on the path of success.


URL:
 https://www.redbrain.com/blog/in-store-vs-online/

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