Nowadays, everything happens on the internet, even dating. The introduction of online dating websites was a turning point for many people, as it makes it easier for them to look for their soulmate. The biggest revelation came in 2012, when the online dating app Tinder was released. While online dating as a concept dates back to the 90’s with Match.com and similar websites, Tinder has definitely revolutionized it and introduced a lot of cool changes.
Let’s take a look at some numbers behind Tinder, the application which has a net worth of $3 billion. The 60 million users who come from 196 countries have the ability to choose from the 43 languages that are available on the app.
The average visit duration lasts 10 minutes and 41 seconds.
There are 14.49 pages per visit.
There are 1.6 billion swipes per day.
The average swipe, whether left or right, is 140 times.
The average time spent per day per user is 35 minutes.
Tinder is visited by 10 million active users per day, and makes 26 million matches per day. So far, there have been more than 20 billion matches made.
The main reason why people decide to use this app is that it is really simple to sign-up and it is easy to use. Once they sign-up, Tinder uses the information and photos from the users’ Facebook account, and after that they need to write a short biography. Users also have the option of linking Instagram and Spotify accounts to Tinder profile.
After the account is completed, users only have to tap the heart or swipe right if they like a person, or tap the cross or swipe left if they don’t. Tinder tells that a match is made after the users “like” each other, and it opens a messaging function.
Let’s take a look at the pros of using Tinder.
The registration is quick, it is time saving, and most of all, it is user friendly. It uses smart photos to make quick and customized matches, as it makes a great chance for a date. It is also anonymous as there are no unwanted emails.
Now it’s time for the cons.
Users need to have a Facebook account in order to sign up. There are a limited number of swipes and the pricing is based on age. It is mainly used for casual dates and it is appearance focused. Through the years there have been security issues.
Tomas Chamorro-Premuzic, a professor of business psychology at University College London, shared his thoughts about the so-called Tinder effect by depicting five psychological lessons.
Hookup apps are more arousing than actual hookups – Tinder doesn’t only gamify the dating process, it also sexualizes it.
Digital eligibility exceeds physical eligibility – most of the data comes from the Facebook profile, making users a lot more attractive.
Evolutionary and social needs – Tinder is driven by today’s social needs, granting people a way to get in touch, compete, and know what others think of them.
Tinder does emulate the real dating world – Tinder is about making quick choices based on appearance.
Romanticism is dead, except in retail – Tinder matches people efficiently and rationally, ensuring a new relationship quickly, but not guaranteeing a long term success.